Defending Your Brand offers a straightforward and
practical approach, May 28, 2015
This review is from: Defending Your Brand: How Smart
Companies Use Defensive Strategy to Deal with Competitive Attacks
Defending Your Brand offers a straightforward and practical approach
to a topic rarely addressed in the marketing literature: Why and How to
defend a business. This book instantly became part of my required
reference library. During many passages of the book it felt like
Mr. Calkins was with me when I lived some of the same situations
described. Spot on! But I had never thought in this structured way,
so the book is already helping me in my daily work.
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